Perth 2011 Miles in Front with WAtoday.com.au
Perth 2011 Director of Commercial Operations Darren Beazley expressed how delighted Perth 2011 was that WAtoday.com.au had signed on as a silver level sponsor and official online partner to the Sailing World Championships.
Mr Beazley said: “Two of our main aims at Perth 2011 are to increase awareness of the Perth 2011 ISAF Sailing World Championships and to raise the profile of the sport of sailing.”
“The partnership with WAtoday.com.au will provide a significant boost to the Sailing World Championships with promotion of the Event and the sport, through local and national coverage via its sister sites - smh.com.au, theage.com.au and brisbanetimes.com.au - and through international readership opportunities,” he said.
Mr Beazley added: “The joint promotion will ensure that people soon understand the size and scope of the Sailing World Championships, which are expected to bring tens of thousands of people, including 1400 competitors and 4000 officials from 80 nations, to our shores in December 2011.”
WAtoday.com.au Marketing Manager Nicola Brandon agreed that the collaboration was exciting.
“WAtoday.com.au is thrilled to come on board as the media partner for Perth 2011. This is a great Event for sailing and for Perth. WAtoday.com.au delivers Western Australia with high quality breaking news and we look forward to sharing this Event with our visitors,” Ms Brandon said.
This partnership will also assist in driving traffic to the Perth 2011 website - perth2011.com - where sailors, sailing enthusiasts and people who have never watched sailing before may find out about lead-in events, the main Event, the Olympic class boats, athletes, the sport and much more. Exciting competitions will also be posted on the Perth 2011 website.
Photograph: Perth 2011 Sponsorship Manager Jane Rodrigues and WAtoday Editor Roy Fleming (both pictured above) are just as excited about the new partnership as Perth 2011 Director of Commercial Operations Darren Beazley and WAtoday Marketing Manager Nicola Brandon.
