Darren Beazley Chief Operating Officer
Darren is a senior sports administrator with more than 19 years of experience working in various states and countries.
Darren came to Perth 2011 from Australian Rules football, where he worked for many years in both the football operations and commercial aspects of the game. Darren worked with the West Australia Football Commission from 1994 - 1998 and was then recruited by the AFL to be the General Manager of the Tasmanian Football Development Foundation, where he also served as Acting Chief Executive Officer.
Darren spent three years working with Funge Systems in the USA where he was Vice President of Operations of the e-commerce company, based in Virginia in the United States.
On his return to WA, Darren was appointed General Manager, Business Development with the West Australian Cricket Association (WACA), where he was responsible for all Commercial Operations of the Association before moving to The Brand Agency.
In February 2005, Darren was appointed General Manager - Strategic Partnerships for the Fremantle Football Club where he was responsible for sponsorship acquisition and management and the development of club strategic partnerships nationally and overseas.
He holds four degrees, including an MBA.
Darren is a member of the Australian Institute of Company Directors and sits on the Boards of Celebrate WA, the Asthma Foundation of Australia, Venues West and is the President of the Asthma Foundation (WA).
At Perth 2011, he is responsible for all commercial aspects of the Olympic qualifying Event, including marketing and membership, licensing and merchandise, media and communications, sponsorship sales and events and innovation.